New Improved
8 days ago

Multi-Device Heatmaps & Product-Specific Conversion Tracking

New Features

YouTube

Product-Specific Conversion Tracking for eCommerce Goals

You can now track conversions for specific products or product variations when using eCommerce experiment goals.

Previously, if you configured an eCommerce goal (such as WooCommerce Order Completed), every purchase made after visiting the experiment was counted as a conversion, regardless of the product purchased.

Now you can specify one or more Product IDs or Product Variation IDs. Only purchases of those selected products will be counted as experiment conversions.

Example
  • Track conversions only for your Premium Plan product.
  • Measure the performance of a landing page promoting a specific course.
  • Test different product pages and only count purchases of the featured product.
  • Exclude unrelated purchases from affecting your experiment results.
This gives you much more accurate conversion data for product-focused A/B tests.

Mobile, Tablet & Desktop Heatmap Screenshots

Heatmaps now support Desktop, Tablet, and Mobile screenshots.

Screenshots are automatically generated based on the visitor’s device. Instead of viewing only desktop interactions, you can now analyze user behavior separately across all major device types.

You can also delete an existing screenshot and regenerate it whenever needed.

Example
  • Compare how users interact with your page on desktop versus mobile.
  • Identify mobile usability issues separately from desktop.
  • Analyze tablet-specific engagement patterns.
  • Refresh screenshots after making design updates.
This provides a much more complete understanding of user behavior across different devices.

Improvements

Recapture Heatmap Screenshot 

We’ve added a Recapture Screenshot button for every supported device inside Heatmaps.

If a screenshot hasn’t been generated or needs to be refreshed, simply click Recapture Screenshot. The page opens in your browser and automatically captures a fresh screenshot for that Heatmap version.

Example
  • Generate screenshots for newly synced page versions.
  • Refresh outdated screenshots after page updates.
  • Quickly regenerate missing screenshots without creating a new experiment.

Variant URL Display in Heatmaps 

The Variant URL is now displayed directly inside each Heatmap.

You can easily copy the URL whenever needed for verification, debugging, or sharing with your team.

Heatmap Version Details

Each Heatmap version now displays its recording date range alongside the selected device type under the Variant heading.

This makes it easier to understand exactly when a Heatmap version collected visitor data.

Improved WooCommerce Subscription Conversion Tracking

Subscription renewals, upgrades/switches, and resubscribe orders will no longer be counted as conversions for Order Completed (Revenue) goals or custom revenue events.

Only initial or one-time purchases are counted as experiment conversions.